Not too often does a Slovak advertising agency get mentioned in the Lűrzer’s Archive editorial. Infact, it doesn’t happen too often that a Slovak agency gets published in the Archive at all. In the last year, we’ve managed to achieve this three times. End of the self promo part, back to the point.

Our last print campaign for Tuxedo Confessions, which appeared in Lűrzer’s Archive didn’t get the best of reactions on Slovak advertising websites. This seems rather strange, since the feedback we got worldwide was rather different. Actually, it attracted so much attention, it even featured in Lűrzer’s editorial focused on sexism in advertising. Let us quote:

„The print more or less implies that women become beasts, wolves in this case in order to, according to the slogan, „get noticed“ by men. Not a sign of female solidarity in sight.

So I decided to show the Slovakian ad to the female staff in Vienna and London (half a dozen in all, ranging in age between their early 20s to around 40.) The response I got was astonishing. They all liked the ad. The youngest in this group said that she thought it was „treading a fine line“ but the rest had no problem with the ad’s message whatsoever. Some of them even went as far  s to say the ad depicted women as strong.“