Day three came and went in a second, thanks to the torrid weather that seemed to be melting people, buldings and machines altoghether. We didn’t manage to get nominated in Radio, although we do hope for national diplomas for the category. Even so, nothing can diminish the great pride we take in our Press nomination, and we’re looking forward to maybe transform it into a lion tomorrow evening.
The Cannes festival seems to be less and less about creativity (in their seminars and workshops and general feeling) and more and more about business, money and marketing lingo. Today’s words were “data”, “social”, “mobile” and “digital”. Don’t get us wrong, we’re not saying they’re not important, but there are some important studies that show that they’re less effective than some people would like you to think. And when a full day is dedicated to this type of buzz and over-inflated hype, there’s not much you can talk about afterwards. Let’s hope Cannes recovers its human touch and reconciliates with its creative side in the following days.
We were hoping our colleagues from Wiktor Leo Burnett will transform their nomination in the PR category into a lion, but, alas, it didn’t happen. Still, there are chances for Slovakia to finally win its first lion, and not all nominations and prizes have been given, so we’ll raise a glass of rose wine to that happy future event (if not now, there’s always next year).
In that optimistic note I’ll leave you all to dream with your eyes opened, whilst we go check out the big winners of tonight’s gala, and hope to see our new colleague, Andrei Gurau, richer with a lion.